Mobile Billing

The BlueCentral mobile gateway enables mass market messaging supporting both premium and standard rate.  

Premium SMS is typically used for consumer services where the end user pays for a product or service.  It allows a business to charge more than the standard SMS cost to a consumer on a specific number and then retain a portion of the extra charge as revenue. The transaction is billed directly to their mobile handset appearing on their mobile bill or deducted from their prepaid credit.  Premium SMS enables mobile micro payments to be processed with ease.

 BlueCentral takes care of all the complexities of the billing transaction and delivery.  Our network infrastructure connects to numerous mobile operators with different data protocols while providing a single connection point to your business. 

We will manage all of your premium SMS short codes and handle the billing and settlement process.   Maintaining all the technical and commercial carrier relationships is our expertise.  Take advantage of our experience in the premium services industry and let us handle the connectivity for you while you focus on your mobile business.

Message Originating (MO) SMS is an inbound SMS allowing your business to receive and store messages from your clients, customers or subscribers.  It allows for easy interaction between your customers and your business.  The message can be charged at a standard carrier SMS rate or billed at a premium rate to send to your service.  Messages sent are received in real-time and are commonly used for interactive TV voting, competitions, on pack promotions, customer feedback or receiving information from your staff.  MO SMS can be used as an effective tool to engage your customers and increase customer loyalty. 

Premium Message Terminating (MT) or reverse billing allows an end user to be charged for the SMS message that they receive to their mobile handset.   Real-time delivery receipts indicate when your message has reached your customer and has successfully billed. Common applications for MT billing are mobile content, subscription services, alert and information services, horoscopes and chat.

Mobile premium billing enables fast revenue generation while facilitating a convenient payment system for consumers.  With mobile handset penetration levels in Australia at over 95% and higher in 14-39 age groups the mobile is the key to reach these consumers.

The BlueCentral mobile gateway provides your business with international reach.  Partner with us to take your services to the global market.  Our existing volumes allow us to give you the best messaging rates and revenue payouts.

Regulatory Experience
Keeping up to date with industry and carrier regulations across many different markets can be challenging. BlueCentral has close relationships with mobile carriers and regulatory bodies to stay well-informed of any changes in the market.  Benefit from our experience and let us guide you regarding the industry code of practice and how it affects your mobile services and mobile marketing communications. 

You Can On a Mobile

BlueCentral is a proud supporter of the You Can On a Mobile consumer education campaign. Further information is available at the You Can On a Mobile website .